We had the pleasure of working with Mark Kincaid, proprietor of FOG (Forward Observations Group), a high-end men’s clothing store in NoHo. We helped him realize his vision of a clean, discreet, somewhat mysterious interior.
Upon entering FOG you’re confronted with a simple monolithic flat-black wall with only a few product on display. But then, with a gentle pull of the steel handles, large cubbies, cabinets, and closets open up revealing a myriad of high-end cloths from collections around the world. Even the fitting room is found behind a glass display case. Our friends over at Urban Daddy wrote up a nice review.