It was announced last year that Calvin Klein had entered into a four-year agreement with The Andy Warhol Foundation for the Visual Arts that will allow the fashion company to license Warhol’s art across its collections and activations. The agreement offers Calvin Klein’s Chief Creative Officer Raf Simons access to the full breadth of Warhol’s creations—including never-before-published works.
New Project was tapped to execute the latest iteration of Calvin Klein’s partnership with the Foundation: Warhol’s Silver Clouds reimagined by Simons as a site-specific installation for the 654 Madison Avenue flagship.
The silver Mylar balloons were printed with images used in the Spring 2018 CALVIN KLEIN 205W39NYC runway collection (including some from the Death and Disaster series as well as portraits of Warhol pals Dennis Hopper and Sandra Brant). Special fans were painted to match the bright yellow interior scaffolding and installed to ensure the balloons, filled with an exacting measure of helium and air, floated through the space just as they did in Warhol’s Factory and Leo Castelli Gallery decades ago.
New Project undertook several tests, both in the shop and in the store under the cloak of night, to determine the specific mixture needed to fill the balloons, to observe their behavior, and to add features to the space to tune the air flow patterns.
The installation has been a huge success, bringing smiles to patrons who freely interact with the floating works of art. Be sure to catch it while you can—like all things pop, the installation is fleeting. On view at 654 Madison Avenue through February 28, 2018.
After figuring out how to direct the air flow, we customized an armada of fans.
And poles and fixtures.
We inflated and tested the balloons in the shop office first.
Once the Silver Clouds were installed, the store was transformed.
But a lot of adjustments went into the process to make sure the balloons behaved as we wanted. Check out this time lapse video of the overnight test to see what the balloons do when they think we aren’t watching!
It’s been a couple of years, but over the holidays we dusted off the home brew equipment and jumped back into one of our favorite hobbies: custom beer fabrication. Head brewmaster Patrick Barth directed the operations which entailed a batch of Four Seasons Pale Ale followed by an Extra Special Bitter. Thanks to our friends at Bitter & Esters, we used some primo ingredients to ensure our brew would be extra tasty.
After a slightly messy but fun mashing and boiling process, we let the beer ferment for a couple of weeks and monitored it carefully. Another entertaining session of bottling and capping followed to set up the conditioning process which allows the beer to naturally carbonate. Two weeks later, we had some pretty tasty brew on our hands (and in our mugs). The process and the results were so much fun that we’re ready to start on our next batch. If you’ve got a suggestion or want to come by for a taste test, let us know!
We started with quality ingredients: dry malt extract, malt extract, grains, and hops.
Patrick adds the dry malt extract to make the wort.
We monitor the temperature carefully to ensure the wort doesn’t boil.
Mmmm! Fresh, delicious hops!
Dennis inspects the hops. Smells like beer…or something.
Patrick transfers the wort to be cooled and strained.
The cooled wort is transferred to the vessel where it will ferment for a couple of weeks as the yeast does its magic.
Patrick measures the ABV level in the first batch. Looks good!
The beer is transferred from the fermenting vessel to the bucket for easy bottling.
Dan bottles the flat beer so that it can condition and naturally carbonate.
Corinne caps and seals with the handy crimper.
The first case!
The finished product. Thanks to Thiago for the label design.
In late October, Bloomberg L.P. unveiled its new European headquarters designed by Foster + Partners and a special installation by New Project. The 3.2 acre London site includes numerous commissioned artworks and an exhibit designed by Studio Joseph about the legendary Bloomberg Terminal’s history. New Project worked closely with Principal Wendy Evans Joseph and Associate Connie Wu to realize their design which complemented the aesthetic of the building while capturing the unique, forward-looking identity of Bloomberg.
The display took the form of three interlocking and one stand-alone Möbius strip-like shapes made of aluminum and fiberglass to support embedded terminals and educational information. Studio Joseph’s impressive design for the individual components cantilevered eight feet from a single point requiring New Project to employ our engineering as well as fabrication know-how.
In July, Studio Joseph provided New Project with a 3-D model of the finished display from which we created design engineering drawings for production. The substrate was 5-axis milled from 3-pound EPS foam and fitted around a laser cut aluminum structure. The forms were glassed with carbon fiber, fiberglass, and epoxy resin, then coated with a satin automotive finish. After the Bruce Mau-designed graphics were applied, another clear coat was applied for protection. The terminal supports were fabricated out of steel and then powder coated. From end to end, the entire installation measured almost 24 feet long by 20 feet wide.
Once the fabrication was complete, we built custom crates and oversaw the shipping to London where we installed the display while the finishing touches to the building were still being undertaken. We completed the entire project in under 3 months, including overseas shipping and installation. The end result was a stunning interactive display that invited people to learn about the technology that revolutionized an industry and laid the foundation for a billion-dollar business.
Design drawings for one component of Mobius installation
Milled foam readied for aluminum support structures
Laser cut aluminum support structures
Matt welds the supports to the steel base
Frank fits the support into the foam
Dustin preps the fiberglass forms
After the forms are painted and graphics applied, Frank and team build custom crates to ensure safe passage to London
Chris’s view of the installation process from above
New Project is proud to announce it has been named to Inc. Magazine’s list of the 5,000 fastest-growing private U.S. companies of 2017. Inc. is a monthly publication and website that focuses on growing companies. The companies that made the Inc. 5000 list, on average, have grown six-fold since 2013. New Project is pleased to make its debut at number 2,992 on the list.
Since its founding in 2004 as a two-man company, New Project has grown well beyond its humble beginnings in the former home and studios of its founders, Patrick Barth and Dennis Potami. The shop now occupies 12,500 square feet of space in its own two-story building, employs more than 30 technicians and administrative staff, and has seen its billings grow year over year.
When Dennis and Patrick started New Project, they felt it was a way to professionalize the creative work they were already doing. And as they continued to deliver for their clients, their reputation grew, as did demand for their services. As artists, one of the biggest obstacles they initially faced was codifying and implementing administrative processes and systems in order to serve their growing client base. Connecting with business-minded professionals through their participation in programs like Entrepreneurs’ Organization and Goldman Sachs 10,000 Small Businesses helped enhance their business acumen as well as expand their exposure to other entrepreneurs. As the business has continued to grow, Patrick and Dennis have been able to sustain an entrenched company culture of respect and a dedication to quality workmanship, helping ensure its ongoing success.
Being named to the Inc. 5000 list is just the latest milestone on New Project’s successful path. More smart growth and exciting developments are certainly on the horizon!
Every tourist knows about The Met and MoMA, but New York is filled with many museums and exhibition venues off the beaten trail. In this series, we explore some of the city’s less well known cultural spaces and meet the people who organize them.
Within the United Nations Headquarters exists not only an incredible collection of permanent art and gifts given to the UN by member states, but also space in the Visitors’ Lobby which features changing exhibitions. These shows are dedicated to spreading awareness of key topics that the UN’s work addresses such as climate change, violence against women, and human rights. Additionally, there is an online gallery featuring information about current and past exhibitions.
We visited with Melissa Budinic whose office is responsible for exhibits open to the public at the UN.
New Project: Where are the UN exhibits located and how can one visit them?
Melissa Budinic: There are three “galleries” managed by the UN Exhibits office. Located in the United Nations Headquarters Visitors’ Lobby (1st Avenue at 46th Street in New York City), two exhibit spaces are located straight ahead of the entrance toward the left and the third space is located along the curved wall leading to the tour check in area.
Admission to the galleries and public areas is free with government-issued photo ID and open Monday-Friday 9:30 am – 4:30 pm, Saturday-Sunday: 10:00 am – 4:30 pm (closed weekends January and February).
NP: Who organizes the shows and what are they about?
MB: Exhibitions are either developed internally at the UN or by outside entities/individuals. The exhibition proposals are reviewed by the Exhibits Committee. Shows must be educational, offer information on key issues relating to the work of the UN, and be endorsed by a relevant office within the UN (for example, an exhibition on child labor might be sponsored by UNICEF). Past exhibitions have revolved around topics such as the international campaign to ban land mines, ecological and economic importance of healthy oceans, and the UN’s Sustainable Development Goals.
NP: How often do they change?
MB: Exhibitions are usually on view for one to two months. We may have one, two, or three shows on view simultaneously, in addition to an ongoing exhibition about the history and renovation of the UN Headquarters in another space. We present approximately 15-20 exhibitions each year in the Visitors’ Lobby, many of which are also included on the website for those who can’t make it to New York to see them in person.
NP: Do you have any favorites?
MB: Not really. Each exhibit is about a different topic, so every time I get to learn something different about the kinds of work that the UN does.
NP: Can anyone submit at proposal for a show?
MB: Certainly, as long as they follow the guidelines. The UN doesn’t present art and solo exhibitions. The shows must cover several countries. For details, please send an email to email@example.com
NP: What’s up next?
MB: In January, we’ll be presenting an exhibition called State of Deception: The Power of Nazi Propaganda. The exhibition is organized by the United States Holocaust Memorial Museum and coincides with International Holocaust Remembrance Day on January 27. The exhibition is on view starting January 12, 2017.
NP: Thank you for sharing your time!
To learn about more interesting things to see and do while visiting the United Nations (like eating in the delegates dining room, taking a guided tour, and getting a special UN passport stamp), check out the UN website.
The exhibition Palestinian Embroidery: Threads of Continuity, Identity and Empowerment included stunning examples of elaborate embroidery by Palestinian women from the 19th through 21st centuries, photography, dolls, and dresses by contemporary Palestinian fashion designers.
Exhibition image detail
Contemporary fashion faces a row of portraits of the UN Secretaries General in rug form donated by member state Iran.
Installation view of Millennium Villages Project (MVP) – A photographic essay on sustainable development. This exhibition featured photographs of four projects implemented by the Millennium Villages in Ethiopia, Ghana, Rwanda, and Senegal. Led by Professor Jeffrey Sachs, the Millennium Villages Project contributed to eliminating extreme poverty in ten African countries over ten years (2005-2015).
A gift by member state Thailand to the United Nations, one of many remarkable pieces of the collection on view at the UN Headquarters.
Scott Henderson is a Brooklyn-based designer, founder of design studio Scott Henderson, Inc., and co-founder of the design collective MINT. Scott’s work—from housewares to consumer electronics to furniture—has been shown in numerous exhibitions such as the Cooper Hewitt, Smithsonian Design Museum’s National Design Triennial and is featured in more than 350 retailers and museums around the world. His work has also been included in The New York Times Magazine, I.D. Magazine’s Annual Design Review, and other prestigious publications.
Henderson’s Slat Chair, above, was prototyped by New Project and debuted at the ICFF in 2011. With ICFF returning to the Javits Center in 2 weeks, we decided to check in with Scott to see what he’s been up to lately.
NP: You’ve designed all sorts of products—from thermometers to furniture to yachts. What would be your dream design job?
SH: It would be fun to do something really big—like be on a team to figure out how to harness ocean waves to convert them into energy, or something like that. How about a huge terrarium that creates drinking water in arid developing countries?
NP: That does sound huge! Since you’re all about the “big idea,” what “big ideas” do you see changing or reshaping your industry?
SH: The Digital Revolution. Even though that kind of design work is different from my kind of design, the trend is all about the decimation of the physical. The biggest taxi company owns no taxis (Uber), the biggest movie house has no cinemas (Netflix), the biggest accommodations provider owns no real estate (Airbnb). There are also fewer real stores to buy things in, so instead of seeing and touching a real product, you are buying it based on an online thumbnail image. It’s hard to tell if a design is good or not with only that level of detail, so it makes sense that the importance of [physical] design is therefore diminished, and price competition once again becomes the sole driver of sales. This has reshaped my industry recently in that design now has to offer only what people deem as essential. Millennials don’t want things—they actually hate stuff. The age of the design knickknack is dead, and talking about emotion in design is yesterday’s pitch. Design now has to be about the essential. The trend is a return to problem solving and meaningful innovation.
NP: You run your own successful design studio and have developed your own brands, create your own artwork, have served as chairman of IDSA’s national conference…how do you make time to stay inspired and continue to generate new ideas?
SH: After a while it just becomes a part of who you are and no longer a job. As I tell my clients, Scott Henderson Inc. never closes.
NP: Does your design work come from a solitary or a collaborative process? Or a little of both? How do you like to work?
SH: A little of both. I involve my clients as my core team members. Or if I am doing a “Scott” product, I’ll reach out to buyers and consumers. I’m a sponge for input—I am always listening and watching. I even sleep with one eye open.
NP: Can you tell us what you’re working on now?
SH: I’m developing new “Scott” products: a consumer electronics gizmo, some cookware, and some baby gear.
Scott Henderson’s Slat Chair, designed using the forces of tension and compression, was fabricated from molded aircraft grade birch veneer and two simple polished stainless steel rods. Check out the images below to see how New Project created the prototype of Scott’s chair in our shop.
New Project’s Dennis Potami Graduates from the Goldman Sachs 10,000 Small Businesses Program
We are excited to announce that New Project’s co-founder and co-CEO, Dennis Potami, has recently graduated from the Goldman Sachs 10,000 Small Businesses Initiative! In October 2014, Dennis was one of 28 small business owners throughout the New York tri-state area selected to participate in the 13th cohort of the prestigious business leadership program.
In the United States, the Goldman Sachs 10,000 Small Business program is a $500 million investment to help entrepreneurs create jobs and economic opportunity by providing them with greater access to education, financial capital, and business support services. Over the last sixteen weeks, advisors have helped Dennis and his classmates identify potential business growth opportunities and have provided them with the framework and training to assist in reaching those goals. The intensive program allowed Dennis to work one-on-one with dedicated professionals to develop a strategic and tailored growth plan for New Project.
Dennis had the following to say about his participation and graduation from the Goldman Sachs program:
“Being a small business owner can sometimes feel like you are on an island of your own. The Goldman Sachs program provides an invaluable opportunity to be a part of a network of committed professionals. I feel honored to have been selected to participate in this program where I have learned targeted strategies to help grow our business.“
After sixteen weeks of intense training, New Project has entered the alumni ranks of the Goldman Sachs 10,000 Small Businesses Initiative!
Great Job, Dennis!!