In mid-December of 2017, we received a call from an associate at one of the most lauded architecture firms in the nation. Little did we know that five months and 48 tons of steel and concrete later, our work would be at the center of the most talked about exhibition in the country.
Heavenly Bodies: Fashion and the Catholic Imagination is the Metropolitan Museum of Art Costume Institute’s spring 2018 exhibition and happens to be its largest to-date, taking place across 27 galleries in two locations, The Met Fifth Avenue and The Met Cloisters.
Designed by Diller Scofidio + Renfro with The Met’s Design Department, the exhibition examines fashion’s ongoing engagement with the devotional practices and traditions of Catholicism by presenting objects from The Met’s collection alongside papal robes and accessories from the Sistine Chapel sacristy, many of which have never been seen outside the Vatican. Contemporary couture items are presented throughout The Met’s Fifth Avenue galleries and The Met Cloisters.
A project of this scale and ambition occurring within such a compressed time frame requires intense cooperation, communication, and organization. Thousands of details and modifications were exchanged, registered, and conveyed in a timely fashion in order to execute and install the myriad components in the right configurations. But just as importantly, New Project was able to work directly with DS+R to translate the firm’s architectural concepts and language into three-dimensional form, ensuring that the vision was executed as conceived while adhering to museum safety standards.
Because of the tight fabrication window, we communicated edits and comments with the team in a 3-D software environment, rather than passing 2-D construction set drawings back and forth. And we collaborated with the designers and engineers to ensure the delicate balance between stability of the displays and management of stress loads was maintained. With that much steel and concrete, we had to be extra cautious that floor loads were dispersed and that all displays passed the engineers’ load tests.
We ultimately fabricated and installed more than 150 individual platforms, pedestals, cases, and custom mannequin mounts based on DS+R’s exhibition vocabulary of straight lines, subtle cruciform shapes, and a muted, industrial palette. We constructed two enormous custom structures: a 40-foot cantilevered wall of acrylic and steel and a 28-foot long glass and steel table to display papal vestments. Upon installation, we worked in concert with the museum’s preparators, conservators, and registrars who precisely placed each priceless artifact and couture piece.
While building and installing large exhibitions is standard operating procedure for New Project, the inclusion of centuries old artifacts and liturgical vestments from the Vatican combined with a celebrity-studded opening covered in every major new outlet the world over made this exhibition unlike any other.
Heavenly Bodies: Fashion and the Catholic Imagination is on view at The Metropolitan Museum of Art Fifth Avenue and The Cloisters from May 10 through October 8, 2018.
All in process and install photos by New Project, museum installation photos by Brett Beyer.
Papal vestments displayed in the cantilevered wall we built with custom steel table containing papal copes in the foreground, cassock of John Paul II in the background on view in the Lizzie and John Tisch Gallery in the Anna Wintour Costume Center.
It’s been a couple of years, but over the holidays we dusted off the home brew equipment and jumped back into one of our favorite hobbies: custom beer fabrication. Head brewmaster Patrick Barth directed the operations which entailed a batch of Four Seasons Pale Ale followed by an Extra Special Bitter. Thanks to our friends at Bitter & Esters, we used some primo ingredients to ensure our brew would be extra tasty.
After a slightly messy but fun mashing and boiling process, we let the beer ferment for a couple of weeks and monitored it carefully. Another entertaining session of bottling and capping followed to set up the conditioning process which allows the beer to naturally carbonate. Two weeks later, we had some pretty tasty brew on our hands (and in our mugs). The process and the results were so much fun that we’re ready to start on our next batch. If you’ve got a suggestion or want to come by for a taste test, let us know!
We started with quality ingredients: dry malt extract, malt extract, grains, and hops.
Patrick adds the dry malt extract to make the wort.
We monitor the temperature carefully to ensure the wort doesn’t boil.
Mmmm! Fresh, delicious hops!
Dennis inspects the hops. Smells like beer…or something.
Patrick transfers the wort to be cooled and strained.
The cooled wort is transferred to the vessel where it will ferment for a couple of weeks as the yeast does its magic.
Patrick measures the ABV level in the first batch. Looks good!
The beer is transferred from the fermenting vessel to the bucket for easy bottling.
Dan bottles the flat beer so that it can condition and naturally carbonate.
Corinne caps and seals with the handy crimper.
The first case!
The finished product. Thanks to Thiago for the label design.
New Project is proud to announce it has been named to Inc. Magazine’s list of the 5,000 fastest-growing private U.S. companies of 2017. Inc. is a monthly publication and website that focuses on growing companies. The companies that made the Inc. 5000 list, on average, have grown six-fold since 2013. New Project is pleased to make its debut at number 2,992 on the list.
Since its founding in 2004 as a two-man company, New Project has grown well beyond its humble beginnings in the former home and studios of its founders, Patrick Barth and Dennis Potami. The shop now occupies 12,500 square feet of space in its own two-story building, employs more than 30 technicians and administrative staff, and has seen its billings grow year over year.
When Dennis and Patrick started New Project, they felt it was a way to professionalize the creative work they were already doing. And as they continued to deliver for their clients, their reputation grew, as did demand for their services. As artists, one of the biggest obstacles they initially faced was codifying and implementing administrative processes and systems in order to serve their growing client base. Connecting with business-minded professionals through their participation in programs like Entrepreneurs’ Organization and Goldman Sachs 10,000 Small Businesses helped enhance their business acumen as well as expand their exposure to other entrepreneurs. As the business has continued to grow, Patrick and Dennis have been able to sustain an entrenched company culture of respect and a dedication to quality workmanship, helping ensure its ongoing success.
Being named to the Inc. 5000 list is just the latest milestone on New Project’s successful path. More smart growth and exciting developments are certainly on the horizon!
The New York City area is home to more than 44,000 practicing designers—a number greater than any other metro area in the US and almost as many as Chicago and LA combined—according to New York City Economic Development Corporation President Maria Torres-Spring. NYCxDESIGN, which takes place May 3 – 17, 2016, is New York City’s official citywide celebration of design. The annual event, now in its fourth year, features more than 500 events at locations throughout the five boroughs and incorporates 17 different design disciplines including architecture, product design, design thinking, and urban design. From talks with starchitects to design showroom tours to consumer-friendly fairs featuring wares by up and coming designers, NYCxDESIGN offers something for everyone. NewProject is proud to be part of this dynamic, creative community, supporting many of the designers, architects, and artists who will be presenting their work at NYCxDESIGN. We hope to see you at some of these great events. Here are a few of our picks:
May 7 – 20, 2016
7:00 pm – 12:00 am
at Brooklyn Arts Fellowship
Design Noir is a showcase exhibiting new works by Black and Latino designers. Curated by Dave Jones, the exhibit will be free and open to the public with many of the works for sale.
May 6 – 8, 2016
at Brooklyn Expo
Founded 13 years ago by the Brooklyn Chamber of Commerce, Bklyn Designs is the borough’s premier design event shining a spotlight on the many talented designers, architects, artists, and artists who reside here. The event features exhibitions, products (shop local!), installations, hands-on demos, a conference program, pop up lounges, as well as food and drinks from Brooklyn’s finest. $15 for general public, free to the trade.
NYC Design Talks
May 5 – 14, 2016
4:00 – 8:00 pm
at The Cooper Union, Parsons School for Design at The New School, and Fashion Institute of Technology
This robust program includes discussions about design for social impact, the future of fashion employment, cognitive computing, and an evening with Rafael Vinoly and Michael Shvo moderated by Paul Goldberger. Interested in learning about the Hudson Yards project? DDC’s design and construction excellence program? How artists and developers are planning together in Staten Island? Then check out these free talks!
For the full calendar of events, visit www.nycxdesign.com.
New Project gives back to the community and this child-friendly project was just one example. Putting our CNC machine to good use, we created these snap-together birdhouses for a class project to help kids learn sequencing tasks. New Project designed the birdhouses using Rhino and cut the pieces out of a single sheet of MDO plywood using our CNC machine. We then bagged together easy-to-assemble kits for the 1st grade class at PS-10 in Brooklyn. New Project Co-Founder and CEO Dennis Potami visited the class to explain and lead the project. Each child assembled the pieces without nails or glue and then took home the birdhouse they proudly made in class. We really enjoyed developing this fun project that hopefully inspired a new generation of thinkers and builders!
Tim designs the birdhouse in Rhino
The finished product and the happy builders
Martha’s Vineyard Hospital’s Permanent Collection
Last week, we were approached by a lovely couple who were looking to build an enclosed pedestal and mount for a cast-resin sculpture titled Wedding Book by the late artist, Stella Waitzkin. Assisting collectors in building conservational and practical means of displaying their acquisitions is something we have specialized in since we opened our doors, however, this particular circumstance was something very special.
The couple that came to visit us here in Brooklyn was Edward F. Miller and Monina von Opel, of Martha’s Vineyard. This sculpture is not destined for this family’s own private collection, quite the contrary. Mr. Miller is the Vice Chairman of the board of Trustees at Martha’s Vineyard hospital, the only hospital in Dukes County. For the past three years, Mr. Miller and his wife have dedicated themselves to advancing the hospital’s permanent collection. Placing art in hospitals has been a hot topic as of late, and recent articles by NBC News and The Wall Street Journal have shown a significant increase in awareness of the health benefits art can have on not only the patients, but on their families and caregivers as well. Transforming the traditionally sterile and industrial environment of a hospital can help people heal, as recent scientific research has suggested. So, while this is not necessarily a new concept, the model set in place by Mr. Miller and his colleagues is certainly something to be admired.
This is not art for art’s sake, this collection has been developed and polished with the Hospital’s patients, families, employees, and location in mind. While the collection does not include any million-dollar listings, the Hospital has catalogued over 350 works of art that have all been donated to the institution. That’s right. The Hospital is not reallocating resources for acquisitions that should go towards providing the highest quality of healthcare to its community. In fact, not only is the artwork donated, but you’ll often find Mr. Miller and Mrs. Opel hanging and lighting the artwork themselves in the hallways of the Hospital.
Having recently undergone a multi-million dollar building renovation, Martha’s Vineyard Hospital had allocated a small budget to purchase and hang some nondescript poster art that you could find in any hospital in any city of the country. But that wasn’t good enough for Mr. Miller and his companions. He wanted the art on the walls to be able to reflect what was happening outside of the walls. In an article for the Martha’s Vineyard Times, Mr. Miller was quoted :
“The hospital’s architects offered us art, but it was all generic. You could be anywhere. And we wanted you to know you were on the Vineyard. We have so many creative people on the Island, we thought it would be a fantastic thing to bring that creativity into what would otherwise be very institutional.”
Martha’s Vineyard is a place that is bursting with creativity, so why not take advantage of that fact and pay tribute to those who call the Vineyard their home and provide respite for those looking for just a glimpse outside the hospital walls. Catalogued and labeled as any proper collection should be; visitors, patients, staff members, and even the general public can be found at any time during the day wandering the hallways of the Hospital admiring the work.
New Project firmly believes in the power of art to evoke emotion, tell a story, engage, and challenge the viewer. Above all though, we believe in arts ability to help heal. If a piece of art can offer someone a moment of peace, encourage someone to get up out of a bed, or provide an escape from a stressful environment, then it is doing its job.
There is a screening process for all donations, and of course they cannot accept every piece into the collection. Visit the Hospital’s website for more information and to view the extensive collection.