Store Displays

Silver Clouds in window of CK flagship store seen from Madison Avenue

New Project Recreates Combo Calvin Klein-Andy Warhol Silver Clouds

It was announced last year that Calvin Klein had entered into a four-year agreement with The Andy Warhol Foundation for the Visual Arts that will allow the fashion company to license Warhol’s art across its collections and activations. The agreement offers Calvin Klein’s Chief Creative Officer Raf Simons access to the full breadth of Warhol’s creations—including never-before-published works.

New Project was tapped to execute the latest iteration of Calvin Klein’s partnership with the Foundation: Warhol’s Silver Clouds reimagined by Simons as a site-specific installation for the 654 Madison Avenue flagship.

The silver Mylar balloons were printed with images used in the Spring 2018 CALVIN KLEIN 205W39NYC runway collection (including some from the Death and Disaster series as well as portraits of Warhol pals Dennis Hopper and Sandra Brant). Special fans were painted to match the bright yellow interior scaffolding and installed to ensure the balloons, filled with an exacting measure of helium and air, floated through the space just as they did in Warhol’s Factory and Leo Castelli Gallery decades ago.

New Project undertook several tests, both in the shop and in the store under the cloak of night, to determine the specific mixture needed to fill the balloons, to observe their behavior, and to add features to the space to tune the air flow patterns.

The installation has been a huge success, bringing smiles to patrons who freely interact with the floating works of art. Be sure to catch it while you can—like all things pop, the installation is fleeting. On view at 654 Madison Avenue through February 28, 2018.

After figuring out how to direct the air flow, we customized an armada of fans.

And poles and fixtures.

We inflated and tested the balloons in the shop office first.

Once the Silver Clouds were installed, the store was transformed.

But a lot of adjustments went into the process to make sure the balloons behaved as we wanted. Check out this time lapse video of the overnight test to see what the balloons do when they think we aren’t watching!

Read More
Calvin Klein window display

CALVIN KLEIN TOPOGRAPHICAL WINDOW DISPLAYS

We just completed another inspired window display for Calvin Klein’s flagship store on Madison Avenue. (You may recall our past windows with them including faux clay walls and 20th anniversary celebration display.) Their concept was to create a topographical landscape for their apparel to live in. Inspiration came from desert landscapes of the southwest. To create the models, we incorporated data from actual maps, tweaked it to fit the given spaces and product considerations, and generated cut files for our CNC machine. When all was said and done, there were over 800 discrete pieces with their edges totaling over a mile in length. Then came coloring; three colors dispersed somewhat randomly amongst all the levels. Needless to say, our diligence in labeling every last piece was absolutely essential for ease of assembly.

Check it out if you’re in Manhattan. Madison Ave and 60th street.

Canyon inspirationCanyons for inspirationCK Topo shapeVisual inspiration provided to us by Calvin Klein

 

CktopoMapA 2-D photo of our 3-D Digital Model

 

pat1Lee, Jody and Willen labeling pieces

 

pat2Jody labeling layers

 

CKtopofab2Sam & Lee beginning to assemble pieces

 

pat3Lee, Sam & Ben finishing up assembly

 

CK topo7Almost complete

 

CK topo2One of the finished windows

 

CK topo1Another finished window

think & build

Read More
MaxMara Boom Boom Room Whitney

THE WHITNEY MUSEUM OPENS TO THE PUBLIC

May 1st marked the long anticipated public opening of the new Whitney Museum of American Art in Manhattan’s Meatpacking District. The museum and its 21,000 works now call 99 Gansevoort Street its new permanent home. The building, designed by famed Italian architect Renzo Piano, includes approximately 50,000 square feet of indoor exhibit space and an additional 13,000 square feet of outdoor exhibit space. Its strong asymmetrical shape mirrors the industrial character of the neighboring buildings and stands prominently on the island’s west side overlooking the High Line.

To celebrate the Museum’s opening, the institution teamed up with the Renzo Piano Design Workshop and Italian design house Max Mara to design a beautiful custom handbag inspired by the new structure.

We have worked with a number of luxury fashion brands to create memorable and cohesive window and store displays throughout the city. Having worked with Max Mara before, we were approached by the London-based company Chameleon Visual, who have been producing distinctive visual concepts for the finest brands for years, to build and install a number of custom pieces for the launch of the Whitney Bag. On the docket: pedestals, cases, vinyl, large-scale lightboxes, neon signs, walls, after-hours installs, and three large-scale models of the Museum. No Problem!


 

Boom Boom Room- Top of The Standard Hotel Private View Party

Our Role: Fabrication and installation of one enclosed display case, and three large-scale models of the New Whitney Museum of American Art. The models, made of medium-density fiberboard (MDF) & Dibond composite, were cut using the CNC machine with v-grooves allowing it to fold into shape. The models were then primed and sprayed with the building’s signature bluish-grey hue.

New Project Whitney Replica

Jody works on the Whitney Museum models in the shop under a heat lamp to seal the primer

 

New Project, Whitney Replica

Frank works on the construction of the Whitney Museum models

 

Boom Boom Room Install

Frank directs the installation of the models and vitrine in the Boom Boom Room overlooking the Whitney Museum 

 

Whitney Bag

Our models alongside the Whitney Bag, overlooking the new Whitney Museum of American Art

 

Detail- Whitney Model

Each angle of the models were precisely cut to mirror Piano’s unique design of the new Whitney Museum 


 

MaxMara Madison Avenue– Whitney Bag Launch

Our Role: Fabrication and installation of lightboxes, neon signs, and bases to display the different style options of the Whitney Bag. This late-night installation took a large crew to finish, and we think the end result is pretty striking.

Max Mara Madison Ave Whiteny Bag

Pat overseeing the installation of the neon MaxMara sign

 

Max Mara Madison Ave Neon Install

Bart & Ben putting on the finishing touches

 

Max Mara Madison Avenue

Dressing the windows at MaxMara Madison Avenue in NYC

 

MaxMara Madison Avenue

Placing the glass over the Whitney Bag

 

Max Mara Storefront

MaxMara Madison Avenue Storefront

 

Madison_Avenue_MaxMara1

MaxMara Madison Avenue Whitney Bag Launch


 

MaxMara: Saks, 5th Avenue Whitney Bag Launch

Our Role: Fabrication and installation of three separate displays in Saks, 5th Avenue.

MaxMara Saks

James loads the vitrines into Saks, 5th Avenue

 

MaxMara Saks

Frank and Kelly set up one of the three displays throughout the store

 

MaxMara Saks

Vinyl application

 

1504_Saks_022_web

MaxMara Whitney Bag Display #1 in Saks, 5th Avenue

 

MaxMara Saks

MaxMara Whitney Bag Display #2 in Saks, 5th Avenue

 

MaxMara Saks

MaxMara Whitney Bag Display #3 in Saks, 5th Avenue


 

MaxMara: Bergdorf Goodman Whitney Bag Launch

Our Role: Fabrication and installation

Whitney Bag- Bergdorf Goodman

Bart places the plexi on the custom vitrine which will showcase the Whitney Bag inside Bergdorf Goodman’s NYC location

 

Whitney Bag- Bergdorf Goodman

The final exhibit inside Bergdorf Goodman’s NYC location.

 

Whitney Bag- Bergdorf Goodman

simple & elegant

 

Credits:

Creative: Chameleon Visual
Production: New Project
Photography: Melvyn Vincent

think & build

Read More
Uniqlo

Uniqlo T-Shirts – Light Boxes

If you’ve got the closet space–or rather, the wall space–we’ve got an interesting t-shirt storage idea for you. We fabricated and filled an entire wall in Uniqlo’s store on 5th Ave in Manhattan with light boxes, 72 boxes in all, and each box had a unique T-shirt.

Light boxes for Uniqlo's 5th ave flag-ship store.

Light boxes for Uniqlo’s 5th ave flag-ship store.

Uniqlo, t-shirt, store display

uniqlo, light boxes, t-shirts, store display

Ivar soldering...and soldering...and soldering!

Ivar soldering…and soldering…and soldering!

 

Read More