Project: Saks Fifth Avenue ‘Wow Wall’
Designer: Jared Lawton
Our Role: Fabrication & Installation
Description: Designer Jared Lawton asked New Project to bring his concept for a feature wall to life within the iconic Saks Fifth Avenue department store in Manhattan. The installation, comprised of a mirrored platform and display boxes with vinyl graphics, showcased Christian Louboutin’s newest line of luxury handbags. Much like his coveted red-soled shoes, the visually striking installation highlighted the craftsmanship and design details that makes his work instantly recognizable.