• MaxMara
  • MaxMara
  • MaxMara
  • MaxMara
  • MaxMara
  • MaxMara

Client: MaxMara

Project: Whitney Bag Private View Party

Our Role: Fabrication & Installation

Design: Chameleon Visual

Photography: Melvyn Vincent

Description: Jointly designed by MaxMara and the Renzo Piano Building Workshop, the limited edition Whitney Bag (inspired by the new Whitney Museum) was unveiled in a series of events throughout the city. We were asked to build and install a number of displays at different locations including MaxMara’s Madison Avenue Location, Bergdorf Goodman, Saks Fifth Avenue, and The Standard Hotel. Along with pedestals, light boxes and display cases, we were asked to build three scale models of the new Whitney Museum. Built to mirror the asymmetric shape and lines of the building’s bluish-gray facade, we fabricated and installed the models at The Standard Hotel’s Boom Boom Room for the product launch party. The new Whitney Museum in the Meatpacking District, NYC is open now.

Press: Fashion Times

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