Client: School House
Project: L’Occitane en Provence Flagship Store Displays
Our Role: Fabrication and Installation
Description: The Ladies’ Mile Historic District is still home to magnificent shopping in New York City. In 2016, the European beauty brand L’Occitane commissioned Flatiron-based School House to design their flagship boutique in this storied neighborhood. School House’s multi-disciplined approach resulted in a place where customers can explore, discover, and personalize their shopping experience in a setting that is reminiscent of the company’s Provencal roots. New Project worked with School House to refine and execute their idea for a series of in-store and window displays that promoted the brand’s almond body care line. Constructed out of brass with a golden patina, the display units were designed to be repurposed and reused for future campaigns. The elegant simplicity of the brass frames evoked a modern sensibility that aligned perfectly with the European brand.
Following the success of the original installation, School House quickly returned to New Project with a subsequent request. They wanted to build more displays and more elaborate forms, including circles with radiating spokes illuminating an LED-lit product platform. New Project delivered the job in an almost impossible time frame so that the new displays could grace the windows of L’Occitane’s flagship store just in time for the spring season.
Installation images courtesy School House; in-process photos New Project.