Project: Bendywood Window Display
Our Role: Fabrication & Installation
Design: Howard Tooze
Description: Approached by Uniqlo and London-based designer Howard Tooze, this was the most challenging project we have done for Uniqlo to date. We were asked to create large ribbons of “wood” that would flow throughout the massive windows in Uniqlo’s three main Manhattan locations. They had to be light, self-supportive, and easily maneuvered through doors and into the windows. Instead of using wood which would be entirely too heavy and stiff for the project, the structures were made meticulously shaped and constructed out of plastic, foam and vinyl. The result was beautiful.