In late October, Bloomberg L.P. unveiled its new European headquarters designed by Foster + Partners and a special installation by New Project. The 3.2 acre London site includes numerous commissioned artworks and an exhibit designed by Studio Joseph about the legendary Bloomberg Terminal’s history. New Project worked closely with Principal Wendy Evans Joseph and Associate Connie Wu to realize their design which complemented the aesthetic of the building while capturing the unique, forward-looking identity of Bloomberg.
The display took the form of three interlocking and one stand-alone Möbius strip-like shapes made of aluminum and fiberglass to support embedded terminals and educational information. Studio Joseph’s impressive design for the individual components cantilevered eight feet from a single point requiring New Project to employ our engineering as well as fabrication know-how.
In July, Studio Joseph provided New Project with a 3-D model of the finished display from which we created design engineering drawings for production. The substrate was 5-axis milled from 3-pound EPS foam and fitted around a laser cut aluminum structure. The forms were glassed with carbon fiber, fiberglass, and epoxy resin, then coated with a satin automotive finish. After the Bruce Mau-designed graphics were applied, another clear coat was applied for protection. The terminal supports were fabricated out of steel and then powder coated. From end to end, the entire installation measured almost 24 feet long by 20 feet wide.
Once the fabrication was complete, we built custom crates and oversaw the shipping to London where we installed the display while the finishing touches to the building were still being undertaken. We completed the entire project in under 3 months, including overseas shipping and installation. The end result was a stunning interactive display that invited people to learn about the technology that revolutionized an industry and laid the foundation for a billion-dollar business.
Design drawings for one component of Mobius installation
Milled foam readied for aluminum support structures
Laser cut aluminum support structures
Matt welds the supports to the steel base
Frank fits the support into the foam
Dustin preps the fiberglass forms
After the forms are painted and graphics applied, Frank and team build custom crates to ensure safe passage to London
Chris’s view of the installation process from above
Scott Henderson is a Brooklyn-based designer, founder of design studio Scott Henderson, Inc., and co-founder of the design collective MINT. Scott’s work—from housewares to consumer electronics to furniture—has been shown in numerous exhibitions such as the Cooper Hewitt, Smithsonian Design Museum’s National Design Triennial and is featured in more than 350 retailers and museums around the world. His work has also been included in The New York Times Magazine, I.D. Magazine’s Annual Design Review, and other prestigious publications.
Henderson’s Slat Chair, above, was prototyped by New Project and debuted at the ICFF in 2011. With ICFF returning to the Javits Center in 2 weeks, we decided to check in with Scott to see what he’s been up to lately.
NP: You’ve designed all sorts of products—from thermometers to furniture to yachts. What would be your dream design job?
SH: It would be fun to do something really big—like be on a team to figure out how to harness ocean waves to convert them into energy, or something like that. How about a huge terrarium that creates drinking water in arid developing countries?
NP: That does sound huge! Since you’re all about the “big idea,” what “big ideas” do you see changing or reshaping your industry?
SH: The Digital Revolution. Even though that kind of design work is different from my kind of design, the trend is all about the decimation of the physical. The biggest taxi company owns no taxis (Uber), the biggest movie house has no cinemas (Netflix), the biggest accommodations provider owns no real estate (Airbnb). There are also fewer real stores to buy things in, so instead of seeing and touching a real product, you are buying it based on an online thumbnail image. It’s hard to tell if a design is good or not with only that level of detail, so it makes sense that the importance of [physical] design is therefore diminished, and price competition once again becomes the sole driver of sales. This has reshaped my industry recently in that design now has to offer only what people deem as essential. Millennials don’t want things—they actually hate stuff. The age of the design knickknack is dead, and talking about emotion in design is yesterday’s pitch. Design now has to be about the essential. The trend is a return to problem solving and meaningful innovation.
NP: You run your own successful design studio and have developed your own brands, create your own artwork, have served as chairman of IDSA’s national conference…how do you make time to stay inspired and continue to generate new ideas?
SH: After a while it just becomes a part of who you are and no longer a job. As I tell my clients, Scott Henderson Inc. never closes.
NP: Does your design work come from a solitary or a collaborative process? Or a little of both? How do you like to work?
SH: A little of both. I involve my clients as my core team members. Or if I am doing a “Scott” product, I’ll reach out to buyers and consumers. I’m a sponge for input—I am always listening and watching. I even sleep with one eye open.
NP: Can you tell us what you’re working on now?
SH: I’m developing new “Scott” products: a consumer electronics gizmo, some cookware, and some baby gear.
Scott Henderson’s Slat Chair, designed using the forces of tension and compression, was fabricated from molded aircraft grade birch veneer and two simple polished stainless steel rods. Check out the images below to see how New Project created the prototype of Scott’s chair in our shop.
Keep it Local This Valentine’s Day
Surprise! Tomorrow is Valentine’s Day! Not sure if it snuck up on you, as it did on us, but never fear, we’ve got you covered. Luckily, living here in Brooklyn provides ample opportunity to invest in locally-made, hand-crafted goods. We’ve taken a moment to curate a little list of our top recommendations for wooing your Valentine.
Wishing everyone a safe and lovely holiday!
Twig Terrariums: (287 3rd Avenue- GOWANUS)Â
If you are looking for a unique take on the traditional long-stemmed roses, look no further than Twig Terrariums. I mean, who wouldn’t love a mini green world full of life enclosed in a beautiful glass vessel? They’re cute, green, whimsical, and sure to outlast any generic pansy or daisy arrangement. You can swing by their shop to pick up a ready-made terrarium, like the one below, or you can pick up a D.I.Y kit to take a stab at growing your own. If your partner doesn’t have the greenest of thumbs, don’t worry, they don’t require much to keep alive.
Brooklyn Roasting Company: (25 Jay Street- DUMBO & 200 Flushing Avenue- BK NAVY YARD )
If you’re anything like us, coffee is the quickest way to your heart. Skip the pre-dinner Starbucks and head over to one of the Brooklyn Roasting Company’s locations where they’ll be serving up delicious caffeinated beverages made from the very best quality Fair Trade, Organic and Rainforest Alliance certified coffees and espressos. All beans are hand roasted all day long right here in the big City. Seal the deal with a beautiful poured heart on your lattes by one of their talented baristas. Snag some cool Brooklyn swag while you’re there, or better yet bring home some beans to brew on your own the next morning wink-wink-nudge-nudge.
Mast Brothers Chocolate: (111 N 3rd Street- WILLIAMSBURG)
If you don’t know about Mast Brothers then you’ve likely been living in one of those terrariums for the past few years. Brothers Rick and Mike have been making their artisanal chocolates using locally sourced organic cacao here in Brooklyn since 2007, and their extraordinary quality seems to only get better and better. Our favorites are the Sea Salt Chocolate and the Vanilla & Smoke bars from the Artisan Collection. If you’re not sure what cacao percentage tickles your honey’s fancy, pick up one of their collection packs, which offers a nice variety of flavors.
Liddabit Sweets: (220 36th St.- INDUSTRY CITY)
If you’re looking for more of an experience to accompany your sweets, then you should check out Liddabit Sweets Valentine’s Day Tour. At only $15.00 a ticket (option of three different time-slots during the day) you get a tour of their sweet-smelling facility, complimentary cookies and hot cocoa, a make-your-own truffle lesson and, if that isn’t enough, a goodie bag of delicious treats to take home! The tour is about an hour long, and tickets are still available. Liddabit is a local handmade sweet-maker who insists on producing everything locally. We’re not just talking chocolate, get your hands on some caramels, popcorn and honeycomb as well.
Brooklyn Oenology: (209 Wythe Avenue #106- WILLIAMSBURG)
Brooklyn Oenology (BOE) is a locally focused winery based right here in Brooklyn. They serve the full line of BOE wines in their tasting room, which is a lovely way to end your evening. If wine isn’t your thing, no biggie, BOE also offers a menu of many other New York State products like whiskies, ciders, and beers. If that wasn’t enticing enough, tomorrow they’ll be hosting a special tasting experience as Mast Brothers and Raaka chocolates are paired with local NY wines. Event is all day long, no need for reservations.
Martha’s Vineyard Hospital’s Permanent Collection
Last week, we were approached by a lovely couple who were looking to build an enclosed pedestal and mount for a cast-resin sculpture titled Wedding Book by the late artist, Stella Waitzkin. Assisting collectors in building conservational and practical means of displaying their acquisitions is something we have specialized in since we opened our doors, however, this particular circumstance was something very special.
The couple that came to visit us here in Brooklyn was Edward F. Miller and Monina von Opel, of Martha’s Vineyard. This sculpture is not destined for this family’s own private collection, quite the contrary. Mr. Miller is the Vice Chairman of the board of Trustees at Martha’s Vineyard hospital, the only hospital in Dukes County. For the past three years, Mr. Miller and his wife have dedicated themselves to advancing the hospital’s permanent collection. Placing art in hospitals has been a hot topic as of late, and recent articles by NBC News and The Wall Street Journal have shown a significant increase in awareness of the health benefits art can have on not only the patients, but on their families and caregivers as well. Transforming the traditionally sterile and industrial environment of a hospital can help people heal, as recent scientific research has suggested. So, while this is not necessarily a new concept, the model set in place by Mr. Miller and his colleagues is certainly something to be admired.
This is not art for art’s sake, this collection has been developed and polished with the Hospital’s patients, families, employees, and location in mind. While the collection does not include any million-dollar listings, the Hospital has catalogued over 350 works of art that have all been donated to the institution. That’s right. The Hospital is not reallocating resources for acquisitions that should go towards providing the highest quality of healthcare to its community. In fact, not only is the artwork donated, but you’ll often find Mr. Miller and Mrs. Opel hanging and lighting the artwork themselves in the hallways of the Hospital.
Having recently undergone a multi-million dollar building renovation, Martha’s Vineyard Hospital had allocated a small budget to purchase and hang some nondescript poster art that you could find in any hospital in any city of the country. But that wasn’t good enough for Mr. Miller and his companions. He wanted the art on the walls to be able to reflect what was happening outside of the walls. In an article for the Martha’s Vineyard Times, Mr. Miller was quoted :
“The hospital’s architects offered us art, but it was all generic. You could be anywhere. And we wanted you to know you were on the Vineyard. We have so many creative people on the Island, we thought it would be a fantastic thing to bring that creativity into what would otherwise be very institutional.”
Martha’s Vineyard is a place that is bursting with creativity, so why not take advantage of that fact and pay tribute to those who call the Vineyard their home and provide respite for those looking for just a glimpse outside the hospital walls. Catalogued and labeled as any proper collection should be; visitors, patients, staff members, and even the general public can be found at any time during the day wandering the hallways of the Hospital admiring the work.
New Project firmly believes in the power of art to evoke emotion, tell a story, engage, and challenge the viewer. Above all though, we believe in arts ability to help heal. If a piece of art can offer someone a moment of peace, encourage someone to get up out of a bed, or provide an escape from a stressful environment, then it is doing its job.
There is a screening process for all donations, and of course they cannot accept every piece into the collection. Visit the Hospital’s website for more information and to view the extensive collection.
think & build
The Holiday Season in New York City
NYC’s cultural institutions offer top-quality programming and exhibits around this time of year. Navigating the overwhelming options can be, well, overwhelming. With seven kids under the age of ten and one more on the way in ourÂ New Project family, we have some experience finding the best options for meaningful and exciting family time in the city.
If you’ve been following us online for the past month, you’re likely familiar with our latest project at the Museum of Mathematics (MoMath) in NYC, an exhibit titled Robot Swarm. The response has been glowing from visitors of all ages! The museum is open to the public seven days a week from 10am to 5pm, so there’s no excuse to miss it. You’ll find yourself just as immersed and fascinated as your kids, trust us, we always end up tied up in the Enigma Cafe.
Make sure you check out the other exhibits we’ve built for the museum, including the Logo Generator, Formula Morph, Harmony of Spheres, Motionscape, and Sixth Sense while you are there. Kudos go out to our friends and collaborators at MOEY, a Brooklyn based interactive design company we worked in conjunction with on these pieces.
“Manipulate mathematical symbols symmetrically to create a unique MoMath-style logo” –MoMath
Our entire team here at New Project wishes you and your families a happy holiday season and a beautiful New Year!
Thank you for your support and see you in 2015!
think & build