Tag Archives: CNC

New Project Heads to London for Bloomberg LP

In late October, Bloomberg L.P. unveiled its new European headquarters designed by Foster + Partners and a special installation by New Project. The 3.2 acre London site includes numerous commissioned artworks and an exhibit designed by Studio Joseph about the legendary Bloomberg Terminal’s history. New Project worked closely with Principal Wendy Evans Joseph and Associate Connie Wu to realize their design which complemented the aesthetic of the building while capturing the unique, forward-looking identity of Bloomberg.

The display took the form of three interlocking and one stand-alone Möbius strip-like shapes made of aluminum and fiberglass to support embedded terminals and educational information. Studio Joseph’s impressive design for the individual components cantilevered eight feet from a single point requiring New Project to employ our engineering as well as fabrication know-how.

In July, Studio Joseph provided New Project with a 3-D model of the finished display from which we created design engineering drawings for production. The substrate was 5-axis milled from 3-pound EPS foam and fitted around a laser cut aluminum structure. The forms were glassed with carbon fiber, fiberglass, and epoxy resin, then coated with a satin automotive finish. After the Bruce Mau-designed graphics were applied, another clear coat was applied for protection. The terminal supports were fabricated out of steel and then powder coated. From end to end, the entire installation measured almost 24 feet long by 20 feet wide.

Once the fabrication was complete, we built custom crates and oversaw the shipping to London where we installed the display while the finishing touches to the building were still being undertaken.  We completed the entire project in under 3 months, including overseas shipping and installation. The end result was a stunning interactive display that invited people to learn about the technology that revolutionized an industry and laid the foundation for a billion-dollar business.

Design drawings for one component of Mobius installation

Milled foam readied for aluminum support structures

Laser cut aluminum support structures

Matt welds the supports to the steel base

 

Frank fits the support into the foam

Dustin preps the fiberglass forms

After the forms are painted and graphics applied, Frank and team build custom crates to ensure safe passage to London

Chris’s view of the installation process from above

 

 

 

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VICE DISCO PLANE

Vice Media needed to create a unique focal point for a Delta Air Lines event they were recently curating at Kinfolk in Brooklyn. Delta Launchpad was a series of workshops and performances targeting young entrepreneurs and innovators so the event had to shine. Vice Media’s Production Coordinator approached New Project to build an oversized rotating disco ball in the shape of an airplane to cast a little sparkle on the party. Although we only had two weeks to make it happen, we said, “No Problem!”

Our designers quickly drew up a few options in RHINO based on the client-provided concept sketches. The plane components were CNC’d out of foam, assembled as if a model airplane kit, painted, then covered in mirror tiles.

The plane was engineered and suspended to ensure it would rotate smoothly from the ceiling-mounted motor.

After receiving images of the nearly completed plane, our clients were obviously pleased. The Production Coordinator’s comment? “Whoa! I am blown away, it looks amazing!”

Another day, another disco.

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Jay CNC’s the parts out of foam

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The parts are assembled like a model airplane kit

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The plain plane

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Assorted engine parts being painted

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Luke and Chris begin mirror application

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It even looks good upside down!

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Luke applies finishing touches

Taking her for a test spin

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New Project Official Housewarming

On Friday, June 9, we officially christened the shop with a fantastic open house party. It was a perfect evening and we’d like to thank all of our friends, family, clients, and colleagues for helping us inaugurate our new space. We were fortunate to have perfect weather and an auspicious strawberry moon to accompany the celebration.

Kimchi Taco Truck pulled up to the delivery entrance on 24th Street and dished out killer tacos and wings. DJ Econ dropped beats all night to set the friendly and festive vibe. And with so many former employees, neighbors, and clients in the house, it felt like a bit of a reunion. We were excited to show everyone around our new expanded shop which allowed plenty of room for the adults to connect and for the rug rats to go wild.

If you weren’t able to join us but would still like to visit the shop, please drop us a line and we’ll set it up. And be sure to watch for news of the net party. This one was so fun we’re already planning the next one!

The shop is looking good!
The calm before the storm

Dennis and Friends
CEO Dennis Potami greeting Ali Joulalee and family in the office

DJ Econ and Kelly
New Project’s Ethan Eunson-Conn, aka DJ Econ, sharing trade secrets with Kelly Forsyth

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CEO Patrick Barth visiting with Owen, one of the many candidates for cutest kid in the shop

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New Project alumnus Dave Stanfill and family stopped by to say hi to Ade Sanya and the rest of the crew

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Lee Gillespie, another New Project alum, and his super cutester, Zeno

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New Project’s CNC master Jay Clement and his little fabricator, Cooper

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Dean Markosian and David Levy from the AMNH Exhibitions team chat with New Project’s Kelly Forsyth and Aaron Freed

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Savannah Wyatt, New Project superstar James Marsella, and Dennis checking out the party action

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Jason Hughes and Jon Herron talking metal, tacos, and more

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Dennis and Doug Moore debate the merits of red cups

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DJ Econ and DJ Ella dropping beats

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Dennis and Eric Zamore posing for the paparazzi

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The end of a beautiful evening

To see more pics, please visit the New Project Facebook event page.

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New Project birdhouse

MAKE YOUR OWN BIRDHOUSE

New Project gives back to the community and this child-friendly project was just one example. Putting our CNC machine to good use, we created these snap-together birdhouses for a class project to help kids learn sequencing tasks. New Project designed the birdhouses using Rhino and cut the pieces out of a single sheet of MDO plywood using our CNC machine. We then bagged together easy-to-assemble kits for the 1st grade class at PS-10 in Brooklyn. New Project Co-Founder and CEO Dennis Potami visited the class to explain and lead the project. Each child assembled the pieces without nails or glue and then took home the birdhouse they proudly made in class. We really enjoyed developing this fun project that hopefully inspired a new generation of thinkers and builders!

New Project birdhouse
Tim designs the birdhouse in Rhino

New Project birdhouse
The birdhouse kits and assembled sample

New Project birdhouse
Dennis explains the project to the first grade class

New Project birdhouse
Dennis demonstrates the birdhouse assembly

Version 2

The finished product and the happy builders

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Calvin Klein window display

CALVIN KLEIN TOPOGRAPHICAL WINDOW DISPLAYS

We just completed another inspired window display for Calvin Klein’s flagship store on Madison Avenue. (You may recall our past windows with them including faux clay walls and 20th anniversary celebration display.) Their concept was to create a topographical landscape for their apparel to live in. Inspiration came from desert landscapes of the southwest. To create the models, we incorporated data from actual maps, tweaked it to fit the given spaces and product considerations, and generated cut files for our CNC machine. When all was said and done, there were over 800 discrete pieces with their edges totaling over a mile in length. Then came coloring; three colors dispersed somewhat randomly amongst all the levels. Needless to say, our diligence in labeling every last piece was absolutely essential for ease of assembly.

Check it out if you’re in Manhattan. Madison Ave and 60th street.

Canyon inspirationCanyons for inspirationCK Topo shapeVisual inspiration provided to us by Calvin Klein

 

CktopoMapA 2-D photo of our 3-D Digital Model

 

pat1Lee, Jody and Willen labeling pieces

 

pat2Jody labeling layers

 

CKtopofab2Sam & Lee beginning to assemble pieces

 

pat3Lee, Sam & Ben finishing up assembly

 

CK topo7Almost complete

 

CK topo2One of the finished windows

 

CK topo1Another finished window

think & build

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MaxMara Boom Boom Room Whitney

THE WHITNEY MUSEUM OPENS TO THE PUBLIC

May 1st marked the long anticipated public opening of the new Whitney Museum of American Art in Manhattan’s Meatpacking District. The museum and its 21,000 works now call 99 Gansevoort Street its new permanent home. The building, designed by famed Italian architect Renzo Piano, includes approximately 50,000 square feet of indoor exhibit space and an additional 13,000 square feet of outdoor exhibit space. Its strong asymmetrical shape mirrors the industrial character of the neighboring buildings and stands prominently on the island’s west side overlooking the High Line.

To celebrate the Museum’s opening, the institution teamed up with the Renzo Piano Design Workshop and Italian design house Max Mara to design a beautiful custom handbag inspired by the new structure.

We have worked with a number of luxury fashion brands to create memorable and cohesive window and store displays throughout the city. Having worked with Max Mara before, we were approached by the London-based company Chameleon Visual, who have been producing distinctive visual concepts for the finest brands for years, to build and install a number of custom pieces for the launch of the Whitney Bag. On the docket: pedestals, cases, vinyl, large-scale lightboxes, neon signs, walls, after-hours installs, and three large-scale models of the Museum. No Problem!


 

Boom Boom Room- Top of The Standard Hotel Private View Party

Our Role: Fabrication and installation of one enclosed display case, and three large-scale models of the New Whitney Museum of American Art. The models, made of medium-density fiberboard (MDF) & Dibond composite, were cut using the CNC machine with v-grooves allowing it to fold into shape. The models were then primed and sprayed with the building’s signature bluish-grey hue.

New Project Whitney Replica

Jody works on the Whitney Museum models in the shop under a heat lamp to seal the primer

 

New Project, Whitney Replica

Frank works on the construction of the Whitney Museum models

 

Boom Boom Room Install

Frank directs the installation of the models and vitrine in the Boom Boom Room overlooking the Whitney Museum 

 

Whitney Bag

Our models alongside the Whitney Bag, overlooking the new Whitney Museum of American Art

 

Detail- Whitney Model

Each angle of the models were precisely cut to mirror Piano’s unique design of the new Whitney Museum 


 

MaxMara Madison Avenue– Whitney Bag Launch

Our Role: Fabrication and installation of lightboxes, neon signs, and bases to display the different style options of the Whitney Bag. This late-night installation took a large crew to finish, and we think the end result is pretty striking.

Max Mara Madison Ave Whiteny Bag

Pat overseeing the installation of the neon MaxMara sign

 

Max Mara Madison Ave Neon Install

Bart & Ben putting on the finishing touches

 

Max Mara Madison Avenue

Dressing the windows at MaxMara Madison Avenue in NYC

 

MaxMara Madison Avenue

Placing the glass over the Whitney Bag

 

Max Mara Storefront

MaxMara Madison Avenue Storefront

 

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MaxMara Madison Avenue Whitney Bag Launch


 

MaxMara: Saks, 5th Avenue Whitney Bag Launch

Our Role: Fabrication and installation of three separate displays in Saks, 5th Avenue.

MaxMara Saks

James loads the vitrines into Saks, 5th Avenue

 

MaxMara Saks

Frank and Kelly set up one of the three displays throughout the store

 

MaxMara Saks

Vinyl application

 

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MaxMara Whitney Bag Display #1 in Saks, 5th Avenue

 

MaxMara Saks

MaxMara Whitney Bag Display #2 in Saks, 5th Avenue

 

MaxMara Saks

MaxMara Whitney Bag Display #3 in Saks, 5th Avenue


 

MaxMara: Bergdorf Goodman Whitney Bag Launch

Our Role: Fabrication and installation

Whitney Bag- Bergdorf Goodman

Bart places the plexi on the custom vitrine which will showcase the Whitney Bag inside Bergdorf Goodman’s NYC location

 

Whitney Bag- Bergdorf Goodman

The final exhibit inside Bergdorf Goodman’s NYC location.

 

Whitney Bag- Bergdorf Goodman

simple & elegant

 

Credits:

Creative: Chameleon Visual
Production: New Project
Photography: Melvyn Vincent

think & build

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