It was announced last year that Calvin Klein had entered into a four-year agreement with The Andy Warhol Foundation for the Visual Arts that will allow the fashion company to license Warhol’s art across its collections and activations. The agreement offers Calvin Klein’s Chief Creative Officer Raf Simons access to the full breadth of Warhol’s creations—including never-before-published works.
New Project was tapped to execute the latest iteration of Calvin Klein’s partnership with the Foundation: Warhol’s Silver Clouds reimagined by Simons as a site-specific installation for the 654 Madison Avenue flagship.
The silver Mylar balloons were printed with images used in the Spring 2018 CALVIN KLEIN 205W39NYC runway collection (including some from the Death and Disaster series as well as portraits of Warhol pals Dennis Hopper and Sandra Brant). Special fans were painted to match the bright yellow interior scaffolding and installed to ensure the balloons, filled with an exacting measure of helium and air, floated through the space just as they did in Warhol’s Factory and Leo Castelli Gallery decades ago.
New Project undertook several tests, both in the shop and in the store under the cloak of night, to determine the specific mixture needed to fill the balloons, to observe their behavior, and to add features to the space to tune the air flow patterns.
The installation has been a huge success, bringing smiles to patrons who freely interact with the floating works of art. Be sure to catch it while you can—like all things pop, the installation is fleeting. On view at 654 Madison Avenue through February 28, 2018.
After figuring out how to direct the air flow, we customized an armada of fans.
And poles and fixtures.
We inflated and tested the balloons in the shop office first.
Once the Silver Clouds were installed, the store was transformed.
But a lot of adjustments went into the process to make sure the balloons behaved as we wanted. Check out this time lapse video of the overnight test to see what the balloons do when they think we aren’t watching!
In late October, Bloomberg L.P. unveiled its new European headquarters designed by Foster + Partners and a special installation by New Project. The 3.2 acre London site includes numerous commissioned artworks and an exhibit designed by Studio Joseph about the legendary Bloomberg Terminal’s history. New Project worked closely with Principal Wendy Evans Joseph and Associate Connie Wu to realize their design which complemented the aesthetic of the building while capturing the unique, forward-looking identity of Bloomberg.
The display took the form of three interlocking and one stand-alone Möbius strip-like shapes made of aluminum and fiberglass to support embedded terminals and educational information. Studio Joseph’s impressive design for the individual components cantilevered eight feet from a single point requiring New Project to employ our engineering as well as fabrication know-how.
In July, Studio Joseph provided New Project with a 3-D model of the finished display from which we created design engineering drawings for production. The substrate was 5-axis milled from 3-pound EPS foam and fitted around a laser cut aluminum structure. The forms were glassed with carbon fiber, fiberglass, and epoxy resin, then coated with a satin automotive finish. After the Bruce Mau-designed graphics were applied, another clear coat was applied for protection. The terminal supports were fabricated out of steel and then powder coated. From end to end, the entire installation measured almost 24 feet long by 20 feet wide.
Once the fabrication was complete, we built custom crates and oversaw the shipping to London where we installed the display while the finishing touches to the building were still being undertaken. We completed the entire project in under 3 months, including overseas shipping and installation. The end result was a stunning interactive display that invited people to learn about the technology that revolutionized an industry and laid the foundation for a billion-dollar business.
Design drawings for one component of Mobius installation
Milled foam readied for aluminum support structures
Laser cut aluminum support structures
Matt welds the supports to the steel base
Frank fits the support into the foam
Dustin preps the fiberglass forms
After the forms are painted and graphics applied, Frank and team build custom crates to ensure safe passage to London
Chris’s view of the installation process from above
May 1st marked the long anticipated public opening of the new Whitney Museum of American Art in Manhattan’s Meatpacking District. The museum and its 21,000 works now call 99 Gansevoort Street its new permanent home. The building, designed by famed Italian architect Renzo Piano, includes approximately 50,000 square feet of indoor exhibit space and an additional 13,000 square feet of outdoor exhibit space. Its strong asymmetrical shape mirrors the industrial character of the neighboring buildings and stands prominently on the island’s west side overlooking the High Line.
We have worked with a number of luxury fashion brands to create memorable and cohesive window and store displays throughout the city. Having worked with Max Mara before, we were approached by the London-based company Chameleon Visual, who have been producing distinctive visual concepts for the finest brands for years, to build and install a number of custom pieces for the launch of the Whitney Bag. On the docket: pedestals, cases, vinyl, large-scale lightboxes, neon signs, walls, after-hours installs, and three large-scale models of the Museum. No Problem!
Boom Boom Room- Top of The Standard Hotel Private View Party
Our Role: Fabrication and installation of one enclosed display case, and three large-scale models of the New Whitney Museum of American Art. The models, made of medium-density fiberboard (MDF) & Dibond composite, were cut using the CNC machine with v-grooves allowing it to fold into shape. The models were then primed and sprayed with the building’s signature bluish-grey hue.
MaxMara Madison Avenue– Whitney Bag Launch
Our Role: Fabrication and installation of lightboxes, neon signs, and bases to display the different style options of the Whitney Bag. This late-night installation took a large crew to finish, and we think the end result is pretty striking.
MaxMara: Saks, 5th Avenue Whitney Bag Launch
Our Role: Fabrication and installation of three separate displays in Saks, 5th Avenue.
MaxMara: Bergdorf Goodman Whitney Bag Launch
Our Role: Fabrication and installation
think & build
The Holiday Season in New York City
NYC’s cultural institutions offer top-quality programming and exhibits around this time of year. Navigating the overwhelming options can be, well, overwhelming. With seven kids under the age of ten and one more on the way in ourÂ New Project family, we have some experience finding the best options for meaningful and exciting family time in the city.
If you’ve been following us online for the past month, you’re likely familiar with our latest project at the Museum of Mathematics (MoMath) in NYC, an exhibit titled Robot Swarm. The response has been glowing from visitors of all ages! The museum is open to the public seven days a week from 10am to 5pm, so there’s no excuse to miss it. You’ll find yourself just as immersed and fascinated as your kids, trust us, we always end up tied up in the Enigma Cafe.
Make sure you check out the other exhibits we’ve built for the museum, including the Logo Generator, Formula Morph, Harmony of Spheres, Motionscape, and Sixth Sense while you are there. Kudos go out to our friends and collaborators at MOEY, a Brooklyn based interactive design company we worked in conjunction with on these pieces.
“Manipulate mathematical symbols symmetrically to create a unique MoMath-style logo” –MoMath
Our entire team here at New Project wishes you and your families a happy holiday season and a beautiful New Year!
Thank you for your support and see you in 2015!
think & build
“Game of Thrones: the Exhibition”, just finished its layover in Amsterdam. This was a large project we designed and fabricated for HBO. We worked in conjunction with Roger Westerman Design, a great exhibition designer here in Brooklyn. Included in the exhibit is an interactive game based on The Battle of Blackwater Bay that Moey, Inc. helped us develop.
Amsterdam was the forth of five stops the exhibit has made. It started its journey in Toronto, then came to New York City. Our crack project manager Terry Glispin then had the pleasure of taking it to São Paulo, Brazil (where he squeaked over to Rio for some surfing). The exhibit’s home in Amsterdam was perhaps the most stunning, considering the venue was a 19th century neo-gothic church!
Check out the stunning placement of The Iron Throne. (All photos courtesy of HBO Netherlands and Game of Thrones).
Each venue has had various actors from the Game of Thrones series show up. In Amsterdam Liam Cunningham (Davos Seaworth), Maisie Williams (Arya Stark), and The Netherlands’s own Carice van Houten (Melisandre) came to check out the exhibit.
Here is Melisandre and Davos testing their archery skills on the interactive game Battle of Blackwater Bay. (Season 2, episode 9, in case you were wondering).
Here are more great photos of the Game of Thrones exhibition in its Amsterdam home.
And a little look at the crowd on line for the Game of Thrones Exhibit. Needless to say, it was popular.