It was announced last year that Calvin Klein had entered into a four-year agreement with The Andy Warhol Foundation for the Visual Arts that will allow the fashion company to license Warhol’s art across its collections and activations. The agreement offers Calvin Klein’s Chief Creative Officer Raf Simons access to the full breadth of Warhol’s creations—including never-before-published works.
New Project was tapped to execute the latest iteration of Calvin Klein’s partnership with the Foundation: Warhol’s Silver Clouds reimagined by Simons as a site-specific installation for the 654 Madison Avenue flagship.
The silver Mylar balloons were printed with images used in the Spring 2018 CALVIN KLEIN 205W39NYC runway collection (including some from the Death and Disaster series as well as portraits of Warhol pals Dennis Hopper and Sandra Brant). Special fans were painted to match the bright yellow interior scaffolding and installed to ensure the balloons, filled with an exacting measure of helium and air, floated through the space just as they did in Warhol’s Factory and Leo Castelli Gallery decades ago.
New Project undertook several tests, both in the shop and in the store under the cloak of night, to determine the specific mixture needed to fill the balloons, to observe their behavior, and to add features to the space to tune the air flow patterns.
The installation has been a huge success, bringing smiles to patrons who freely interact with the floating works of art. Be sure to catch it while you can—like all things pop, the installation is fleeting. On view at 654 Madison Avenue through February 28, 2018.
After figuring out how to direct the air flow, we customized an armada of fans.
And poles and fixtures.
We inflated and tested the balloons in the shop office first.
Once the Silver Clouds were installed, the store was transformed.
But a lot of adjustments went into the process to make sure the balloons behaved as we wanted. Check out this time lapse video of the overnight test to see what the balloons do when they think we aren’t watching!
New Project is proud to announce it has been named to Inc. Magazine’s list of the 5,000 fastest-growing private U.S. companies of 2017. Inc. is a monthly publication and website that focuses on growing companies. The companies that made the Inc. 5000 list, on average, have grown six-fold since 2013. New Project is pleased to make its debut at number 2,992 on the list.
Since its founding in 2004 as a two-man company, New Project has grown well beyond its humble beginnings in the former home and studios of its founders, Patrick Barth and Dennis Potami. The shop now occupies 12,500 square feet of space in its own two-story building, employs more than 30 technicians and administrative staff, and has seen its billings grow year over year.
When Dennis and Patrick started New Project, they felt it was a way to professionalize the creative work they were already doing. And as they continued to deliver for their clients, their reputation grew, as did demand for their services. As artists, one of the biggest obstacles they initially faced was codifying and implementing administrative processes and systems in order to serve their growing client base. Connecting with business-minded professionals through their participation in programs like Entrepreneurs’ Organization and Goldman Sachs 10,000 Small Businesses helped enhance their business acumen as well as expand their exposure to other entrepreneurs. As the business has continued to grow, Patrick and Dennis have been able to sustain an entrenched company culture of respect and a dedication to quality workmanship, helping ensure its ongoing success.
Being named to the Inc. 5000 list is just the latest milestone on New Project’s successful path. More smart growth and exciting developments are certainly on the horizon!
Every tourist knows about The Met and MoMA, but New York is filled with many museums and exhibition venues off the beaten trail. In this series, we explore some of the city’s less well known cultural spaces and meet the people who organize them.
Within the United Nations Headquarters exists not only an incredible collection of permanent art and gifts given to the UN by member states, but also space in the Visitors’ Lobby which features changing exhibitions. These shows are dedicated to spreading awareness of key topics that the UN’s work addresses such as climate change, violence against women, and human rights. Additionally, there is an online gallery featuring information about current and past exhibitions.
We visited with Melissa Budinic whose office is responsible for exhibits open to the public at the UN.
New Project: Where are the UN exhibits located and how can one visit them?
Melissa Budinic: There are three “galleries” managed by the UN Exhibits office. Located in the United Nations Headquarters Visitors’ Lobby (1st Avenue at 46th Street in New York City), two exhibit spaces are located straight ahead of the entrance toward the left and the third space is located along the curved wall leading to the tour check in area.
Admission to the galleries and public areas is free with government-issued photo ID and open Monday-Friday 9:30 am – 4:30 pm, Saturday-Sunday: 10:00 am – 4:30 pm (closed weekends January and February).
NP: Who organizes the shows and what are they about?
MB: Exhibitions are either developed internally at the UN or by outside entities/individuals. The exhibition proposals are reviewed by the Exhibits Committee. Shows must be educational, offer information on key issues relating to the work of the UN, and be endorsed by a relevant office within the UN (for example, an exhibition on child labor might be sponsored by UNICEF). Past exhibitions have revolved around topics such as the international campaign to ban land mines, ecological and economic importance of healthy oceans, and the UN’s Sustainable Development Goals.
NP: How often do they change?
MB: Exhibitions are usually on view for one to two months. We may have one, two, or three shows on view simultaneously, in addition to an ongoing exhibition about the history and renovation of the UN Headquarters in another space. We present approximately 15-20 exhibitions each year in the Visitors’ Lobby, many of which are also included on the website for those who can’t make it to New York to see them in person.
NP: Do you have any favorites?
MB: Not really. Each exhibit is about a different topic, so every time I get to learn something different about the kinds of work that the UN does.
NP: Can anyone submit at proposal for a show?
MB: Certainly, as long as they follow the guidelines. The UN doesn’t present art and solo exhibitions. The shows must cover several countries. For details, please send an email to email@example.com
NP: What’s up next?
MB: In January, we’ll be presenting an exhibition called State of Deception: The Power of Nazi Propaganda. The exhibition is organized by the United States Holocaust Memorial Museum and coincides with International Holocaust Remembrance Day on January 27. The exhibition is on view starting January 12, 2017.
NP: Thank you for sharing your time!
To learn about more interesting things to see and do while visiting the United Nations (like eating in the delegates dining room, taking a guided tour, and getting a special UN passport stamp), check out the UN website.
The exhibition Palestinian Embroidery: Threads of Continuity, Identity and Empowerment included stunning examples of elaborate embroidery by Palestinian women from the 19th through 21st centuries, photography, dolls, and dresses by contemporary Palestinian fashion designers.
Exhibition image detail
Contemporary fashion faces a row of portraits of the UN Secretaries General in rug form donated by member state Iran.
Installation view of Millennium Villages Project (MVP) – A photographic essay on sustainable development. This exhibition featured photographs of four projects implemented by the Millennium Villages in Ethiopia, Ghana, Rwanda, and Senegal. Led by Professor Jeffrey Sachs, the Millennium Villages Project contributed to eliminating extreme poverty in ten African countries over ten years (2005-2015).
A gift by member state Thailand to the United Nations, one of many remarkable pieces of the collection on view at the UN Headquarters.
The New York City area is home to more than 44,000 practicing designers—a number greater than any other metro area in the US and almost as many as Chicago and LA combined—according to New York City Economic Development Corporation President Maria Torres-Spring. NYCxDESIGN, which takes place May 3 – 17, 2016, is New York City’s official citywide celebration of design. The annual event, now in its fourth year, features more than 500 events at locations throughout the five boroughs and incorporates 17 different design disciplines including architecture, product design, design thinking, and urban design. From talks with starchitects to design showroom tours to consumer-friendly fairs featuring wares by up and coming designers, NYCxDESIGN offers something for everyone. NewProject is proud to be part of this dynamic, creative community, supporting many of the designers, architects, and artists who will be presenting their work at NYCxDESIGN. We hope to see you at some of these great events. Here are a few of our picks:
May 7 – 20, 2016
7:00 pm – 12:00 am
at Brooklyn Arts Fellowship
Design Noir is a showcase exhibiting new works by Black and Latino designers. Curated by Dave Jones, the exhibit will be free and open to the public with many of the works for sale.
May 6 – 8, 2016
at Brooklyn Expo
Founded 13 years ago by the Brooklyn Chamber of Commerce, Bklyn Designs is the borough’s premier design event shining a spotlight on the many talented designers, architects, artists, and artists who reside here. The event features exhibitions, products (shop local!), installations, hands-on demos, a conference program, pop up lounges, as well as food and drinks from Brooklyn’s finest. $15 for general public, free to the trade.
NYC Design Talks
May 5 – 14, 2016
4:00 – 8:00 pm
at The Cooper Union, Parsons School for Design at The New School, and Fashion Institute of Technology
This robust program includes discussions about design for social impact, the future of fashion employment, cognitive computing, and an evening with Rafael Vinoly and Michael Shvo moderated by Paul Goldberger. Interested in learning about the Hudson Yards project? DDC’s design and construction excellence program? How artists and developers are planning together in Staten Island? Then check out these free talks!
For the full calendar of events, visit www.nycxdesign.com.
We just completed another inspired window display for Calvin Klein’s flagship store on Madison Avenue. (You may recall our past windows with them including faux clay walls and 20th anniversary celebration display.) Their concept was to create a topographical landscape for their apparel to live in. Inspiration came from desert landscapes of the southwest. To create the models, we incorporated data from actual maps, tweaked it to fit the given spaces and product considerations, and generated cut files for our CNC machine. When all was said and done, there were over 800 discrete pieces with their edges totaling over a mile in length. Then came coloring; three colors dispersed somewhat randomly amongst all the levels. Needless to say, our diligence in labeling every last piece was absolutely essential for ease of assembly.
Check it out if you’re in Manhattan. Madison Ave and 60th street.
think & build
May 1st marked the long anticipated public opening of the new Whitney Museum of American Art in Manhattan’s Meatpacking District. The museum and its 21,000 works now call 99 Gansevoort Street its new permanent home. The building, designed by famed Italian architect Renzo Piano, includes approximately 50,000 square feet of indoor exhibit space and an additional 13,000 square feet of outdoor exhibit space. Its strong asymmetrical shape mirrors the industrial character of the neighboring buildings and stands prominently on the island’s west side overlooking the High Line.
We have worked with a number of luxury fashion brands to create memorable and cohesive window and store displays throughout the city. Having worked with Max Mara before, we were approached by the London-based company Chameleon Visual, who have been producing distinctive visual concepts for the finest brands for years, to build and install a number of custom pieces for the launch of the Whitney Bag. On the docket: pedestals, cases, vinyl, large-scale lightboxes, neon signs, walls, after-hours installs, and three large-scale models of the Museum. No Problem!
Boom Boom Room- Top of The Standard Hotel Private View Party
Our Role: Fabrication and installation of one enclosed display case, and three large-scale models of the New Whitney Museum of American Art. The models, made of medium-density fiberboard (MDF) & Dibond composite, were cut using the CNC machine with v-grooves allowing it to fold into shape. The models were then primed and sprayed with the building’s signature bluish-grey hue.
MaxMara Madison Avenue– Whitney Bag Launch
Our Role: Fabrication and installation of lightboxes, neon signs, and bases to display the different style options of the Whitney Bag. This late-night installation took a large crew to finish, and we think the end result is pretty striking.
MaxMara: Saks, 5th Avenue Whitney Bag Launch
Our Role: Fabrication and installation of three separate displays in Saks, 5th Avenue.
MaxMara: Bergdorf Goodman Whitney Bag Launch
Our Role: Fabrication and installation
think & build
We are so excited to get back into the shop after an incredible experience at the 2015 AAM Conference in Atlanta and to begin implementing everything we learned. Time and time again we find ourselves so honored to be a part of the museum industry. This was our fourth time attending the annual conference and this year’s meeting certainly did not disappoint. The last year, I couldn’t attend the conference, but I was present in it all the same. The company has a video conference script with which, they’ve made their own video conferencing platform. Between the tremendous amount of lectures, case studies, panel discussion, events, networking opportunities, and the sheer number of creative and inspiring professionals working in and for our institutions, you can’t help but come back feeling inspired.
This year’s General Session included a fond farewell to outgoing Alliance President Ford W. Bell. Mr. Bell’s transformative reign as President has included a comprehensive overhaul of its programs and membership structure, a complete organizational re-structuring, and a new focus on advocacy. We are excited to see what incoming President Laura Lott will accomplish during her tenure and want to thank Mr. Bell for his dedication to the museum community.
It’s not uncommon to get bussed from the hotel to the convention center and back to the hotel, barely seeing the light of day when you attend conferences. But the AAM Conference plans events to make sure that their attendees get out and see the host city’s museums and institutions. We got to check out the brand new College Football Hall of Fame and the incredible Georgia Aquarium, among other places.
It’s wonderful to walk around the Museum Expo to witness firsthand the innovative things people are doing in the museum community, and of course the swag you come home with isn’t so bad either! First Place goes to Available Light (Booth 1031) for their Waterproof Shower Pad and Pen, no more ideas going down the drain! While we settle back in Brooklyn, we look forward to furthering the relationships we built down in Atlanta, and bid this year’s AAM conference adieu!
See you next year!
think & build
New Project’s Dennis Potami Graduates from the Goldman Sachs 10,000 Small Businesses Program
We are excited to announce that New Project’s co-founder and co-CEO, Dennis Potami, has recently graduated from the Goldman Sachs 10,000 Small Businesses Initiative! In October 2014, Dennis was one of 28 small business owners throughout the New York tri-state area selected to participate in the 13th cohort of the prestigious business leadership program.
In the United States, the Goldman Sachs 10,000 Small Business program is a $500 million investment to help entrepreneurs create jobs and economic opportunity by providing them with greater access to education, financial capital, and business support services. Over the last sixteen weeks, advisors have helped Dennis and his classmates identify potential business growth opportunities and have provided them with the framework and training to assist in reaching those goals. The intensive program allowed Dennis to work one-on-one with dedicated professionals to develop a strategic and tailored growth plan for New Project.
Dennis had the following to say about his participation and graduation from the Goldman Sachs program:
“Being a small business owner can sometimes feel like you are on an island of your own. The Goldman Sachs program provides an invaluable opportunity to be a part of a network of committed professionals. I feel honored to have been selected to participate in this program where I have learned targeted strategies to help grow our business.“
After sixteen weeks of intense training, New Project has entered the alumni ranks of the Goldman Sachs 10,000 Small Businesses Initiative!
Great Job, Dennis!!