In late October, Bloomberg L.P. unveiled its new European headquarters designed by Foster + Partners and a special installation by New Project. The 3.2 acre London site includes numerous commissioned artworks and an exhibit designed by Studio Joseph about the legendary Bloomberg Terminal’s history. New Project worked closely with Principal Wendy Evans Joseph and Associate Connie Wu to realize their design which complemented the aesthetic of the building while capturing the unique, forward-looking identity of Bloomberg.
The display took the form of three interlocking and one stand-alone Möbius strip-like shapes made of aluminum and fiberglass to support embedded terminals and educational information. Studio Joseph’s impressive design for the individual components cantilevered eight feet from a single point requiring New Project to employ our engineering as well as fabrication know-how.
In July, Studio Joseph provided New Project with a 3-D model of the finished display from which we created design engineering drawings for production. The substrate was 5-axis milled from 3-pound EPS foam and fitted around a laser cut aluminum structure. The forms were glassed with carbon fiber, fiberglass, and epoxy resin, then coated with a satin automotive finish. After the Bruce Mau-designed graphics were applied, another clear coat was applied for protection. The terminal supports were fabricated out of steel and then powder coated. From end to end, the entire installation measured almost 24 feet long by 20 feet wide.
Once the fabrication was complete, we built custom crates and oversaw the shipping to London where we installed the display while the finishing touches to the building were still being undertaken. We completed the entire project in under 3 months, including overseas shipping and installation. The end result was a stunning interactive display that invited people to learn about the technology that revolutionized an industry and laid the foundation for a billion-dollar business.
Design drawings for one component of Mobius installation
Milled foam readied for aluminum support structures
Laser cut aluminum support structures
Matt welds the supports to the steel base
Frank fits the support into the foam
Dustin preps the fiberglass forms
After the forms are painted and graphics applied, Frank and team build custom crates to ensure safe passage to London
Chris’s view of the installation process from above
Vice Media needed to create a unique focal point for a Delta Air Lines event they were recently curating at Kinfolk in Brooklyn. Delta Launchpad was a series of workshops and performances targeting young entrepreneurs and innovators so the event had to shine. Vice Media’s Production Coordinator approached New Project to build an oversized rotating disco ball in the shape of an airplane to cast a little sparkle on the party. Although we only had two weeks to make it happen, we said, “No Problem!”
Our designers quickly drew up a few options in RHINO based on the client-provided concept sketches. The plane components were CNC’d out of foam, assembled as if a model airplane kit, painted, then covered in mirror tiles.
The plane was engineered and suspended to ensure it would rotate smoothly from the ceiling-mounted motor.
After receiving images of the nearly completed plane, our clients were obviously pleased. The Production Coordinator’s comment? “Whoa! I am blown away, it looks amazing!”
Another day, another disco.
Taking her for a test spin
Martha’s Vineyard Hospital’s Permanent Collection
Last week, we were approached by a lovely couple who were looking to build an enclosed pedestal and mount for a cast-resin sculpture titled Wedding Book by the late artist, Stella Waitzkin. Assisting collectors in building conservational and practical means of displaying their acquisitions is something we have specialized in since we opened our doors, however, this particular circumstance was something very special.
The couple that came to visit us here in Brooklyn was Edward F. Miller and Monina von Opel, of Martha’s Vineyard. This sculpture is not destined for this family’s own private collection, quite the contrary. Mr. Miller is the Vice Chairman of the board of Trustees at Martha’s Vineyard hospital, the only hospital in Dukes County. For the past three years, Mr. Miller and his wife have dedicated themselves to advancing the hospital’s permanent collection. Placing art in hospitals has been a hot topic as of late, and recent articles by NBC News and The Wall Street Journal have shown a significant increase in awareness of the health benefits art can have on not only the patients, but on their families and caregivers as well. Transforming the traditionally sterile and industrial environment of a hospital can help people heal, as recent scientific research has suggested. So, while this is not necessarily a new concept, the model set in place by Mr. Miller and his colleagues is certainly something to be admired.
This is not art for art’s sake, this collection has been developed and polished with the Hospital’s patients, families, employees, and location in mind. While the collection does not include any million-dollar listings, the Hospital has catalogued over 350 works of art that have all been donated to the institution. That’s right. The Hospital is not reallocating resources for acquisitions that should go towards providing the highest quality of healthcare to its community. In fact, not only is the artwork donated, but you’ll often find Mr. Miller and Mrs. Opel hanging and lighting the artwork themselves in the hallways of the Hospital.
Having recently undergone a multi-million dollar building renovation, Martha’s Vineyard Hospital had allocated a small budget to purchase and hang some nondescript poster art that you could find in any hospital in any city of the country. But that wasn’t good enough for Mr. Miller and his companions. He wanted the art on the walls to be able to reflect what was happening outside of the walls. In an article for the Martha’s Vineyard Times, Mr. Miller was quoted :
“The hospital’s architects offered us art, but it was all generic. You could be anywhere. And we wanted you to know you were on the Vineyard. We have so many creative people on the Island, we thought it would be a fantastic thing to bring that creativity into what would otherwise be very institutional.”
Martha’s Vineyard is a place that is bursting with creativity, so why not take advantage of that fact and pay tribute to those who call the Vineyard their home and provide respite for those looking for just a glimpse outside the hospital walls. Catalogued and labeled as any proper collection should be; visitors, patients, staff members, and even the general public can be found at any time during the day wandering the hallways of the Hospital admiring the work.
New Project firmly believes in the power of art to evoke emotion, tell a story, engage, and challenge the viewer. Above all though, we believe in arts ability to help heal. If a piece of art can offer someone a moment of peace, encourage someone to get up out of a bed, or provide an escape from a stressful environment, then it is doing its job.
There is a screening process for all donations, and of course they cannot accept every piece into the collection. Visit the Hospital’s website for more information and to view the extensive collection.