Calvin Klein Activations
New Project’s ongoing creative collaboration with Calvin Klein also included specialty activations. An enthusiastic crowd turned up for the music and fashion on display at the Calvin Klein x Amazon Fashion NYC Market event during New York Fashion Week. New Project fabricated and installed large-scale graphic cutouts of Calvin Klein models that were integrated into a large billboard and pop-up kiosks throughout the event, reinforcing similar branding visuals that New Project had fabricated for them in various retail environments.
Our studio team also helped Calvin Klein bring a reenvisioned version of Andy Warhol's Factory to life for a dynamic event at the Whitney Museum as well as an immersive store experience.
Images courtesy of Calvin Klein