Coca-Cola Experiential Event
Coca-Cola | Artists of the Industry
New Project was engaged to build the central interactive element for a Coca-Cola brand activation held at Brooklyn Navy Yard. Creative agency Artists of the Industry conceptualized the piece and tasked us with the fabrication and installation of this focal center. Suspended from the metal frame, hundreds of mirrored tags reflected the surrounding graphic displays and provided the event attendees with a space for taking in their visual and verbal reflections.
Video courtesy Artists of the Industry